Battle Of The Apps: How Some Online Dating Companies Are Breaking Gender Stereotypes

toimetaja-tolkeburoo-KQfxVDHGCUg-unsplash.jpg

By Kristina Leigh

When online dating first appeared on the scene, people sneered at it in overtly loud tones while simultaneously whispering, as they were curious about whether or not it would provide them with a new avenue to find a life partner. And as more and more millennials have embraced online dating as just another facet of social media’s daily comings and goings for meeting new people, dating mobile apps and websites have similarly evolved to meet this growing demand.
That said, it’s continued to be difficult to break the stereotypical mold and expectation that “men must make the first move.” How many times have we quoted that Clueless line to our friends? “Christian said he would call tomorrow, but in boy time, that meant Thursday.”

However, one app is changing the rules. Continue reading